Crisis management is the techniques, means, and process by which an organisation prepares itself for and handles a crisis, and learns from it to improve procedures and structures for the future.
When a crisis occurs, it is unplanned and beyond people’s control.
Working in an urgent setting combined with high levels of stress can result in decisions that are even more dangerous and damaging than the crisis itself.
Fatal errors can be avoided and more suitable lines of communication can be established by calling on professional crisis management experts.
For crisis management assistance to be effective, it must be immediately available or planned ahead of time. Quick response is the key to action.
Companies can experience crises at different levels and employees are rarely the first to be informed. This creates a breeding ground for anxiety and rumours that can result in negative situations (strikes, miscommunication with the media and social networks, drop in stock value, etc.)
The only option is to provide reassurance.
It is essential that companies engage in direct communication with their teams. By doing so, they can manage information properly and create straightforward and clear-cut information policies that unite their staff.
It is important to create a crisis unit (either in advance with potential scenarios, or on the day of the crisis itself).We help you on various levels:
- Notifying the relevant authorities
- Communicating with various local partners and non-profit organisations (if necessary)
- Communicating with labour unions
- Writing press releases
- Overseeing and assisting spokespersons
Sortie de crise
Crisis recovery is an important step in crisis management. It enables trust to be restored between your company and:
- Your partners
- Your employees
- Your clients/customers
- Your suppliers